BE THE BEST ON THE BLOCK
You can’t control the market, you can’t control the location, but you CAN control how your home appears to buyers. A clean, well maintained, expertly staged home with attractive landscaping ensures you stand out among the competition.
Pricing is both art and science. Setting your asking price at or close to your home’s Fair Market Value will result in a faster sale and the best sale price. Set your asking price too high and you risk losing buyer interest resulting in no showings, more days on market and ultimately a lower sale price.
BLOW YOUR OWN TRUMPET
Buyers don’t have a sixth sense (generally) so you need shout about all the advantages your home has over the others that are in competition with you. Yes, it really is a competition! Pictures speak a thousand words so make sure to have plenty of professional shots to showcase all the best features of your home. Are you walking distance to an awesome family park? Snap that too and make sure to state it clearly.
MEET THE BUYER ON THEIR HOME TURF
Over 95% of buyers in Santa Clara start their home search on the internet. Your home needs to be listed everywhere that a buyer is looking. That means all the popular home sites, Craigslist and youtube not just the agent or real estate company website. Common sense? You’d think but surprisingly few companies get this right.
There’s fine print to read, disclosures to make, credit to check, title to clean to name just a few of the nitty gritty items that everyone LOVES to take care of. OK I’m kidding, but they are extremely important even if they’re not particularly fun. Don’t let the details get away from you, you could be risking the house… literally.